Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. As we can see, both on-page and off-page of the optimization, social media share …

Fortunately for web users, Google has released a series of updates, including Google Penguin, which eliminated spam-like backlink practices in favor of a more natural system of authority measurement. This does zilch for conversions or brand awareness, something I've learned during nearly two decades of studying both the art of …

Again, unfortunately I have to point out that in my own experience, repeatedly, I've seen my own content rank worse than the sites to which it was syndicated. Google is paying attention closer than ever because their reputation depends on their ability to give their users the highest quality possible …

If your web developer tells you that the website is accessible from a mobile device, don't just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Recognizing intent will allow you to improve …

Industry leaders spend countless hours tracking trends. . Try putting into Google search terms related to your business, its products and services. When determining the value of a keyword topic it's important to understand what it will take to drive traffic for that keyword. As I walked into the room, I …

Although website traffic is different from converting traffic, it is still an indicator of your relative site visibility. One approach to avoiding thin content is to pay attention to page word count. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that jewelry …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or …

The need for cognition personality characteristic identifies individuals who engage in and enjoy mental activities. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Choosing domain names includes more than …