Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. Educated individuals are more inclined …

This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Kiting internet trends is one of the most exciting things search marketers do. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs that return …

Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. If you want to get high rankings, include your …

Matching the competition's spending does not guarantee success. The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place …