Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boost your search engine results. If you want to get high rankings, include your …

Matching the competition's spending does not guarantee success. The words that make up a query are commonly referred to as "keywords," a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place …