Emphasizing fast results by using organic links

Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. If you use Google Analytics, you can generate information about search queries that brought visitors to your site by looking at unpaid search traffic …

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Why most people will never be great at gateway sites

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Since heading tags typically make text contained in them larger than normal text on the page, this …

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How to learn about local search in a few hours

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. But it certainly can get as technical and detailed as you want to make it. Authority relates to the link profile of any …

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