Why most people will never be great at gateway sites

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Since heading tags typically make text contained in them larger than normal text on the page, this …

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How to learn about local search in a few hours

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. But it certainly can get as technical and detailed as you want to make it. Authority relates to the link profile of any …

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