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More importantly, Boston set a tone for the series of updates to come from Google, known as the "Google dance." These Google dance updates were small yet significant monthly updates that changed any number of things in Google's core algorithm, from how authority is calculated to major index refreshes. Many …

Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead …

Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Advertising is a very important part of running any type of business. Do hairdressers like Lucy Hall maintain the …

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close - people just have a way of sharing the things they like, as well as the things they dislike …

Although research shows that paid links do increase search engine rankings, they can also cause ranking penalties, which have catastrophic effects on search engine rankings. The users can easily find your business when you include your contact details and directions on your website. Experience freedom from glasses by having lasik …

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The manner in which individuals store information further affects decisions, because it impacts recall. Inbound links refer to links on other websites which point to your website. Many small business owners balk at video marketing because they think that their business isn't "video worthy". But if lawyers and instant coffee …

Based on context, they begin to assign keywords to pages. The best part about SEO is that when you start ranking higher on SERPs, you get more exposure, i.e. more clicks, more visits, more links and more mentions on social media. This is a chain of events which takes …