Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Try to keep page URLs short while still making …

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content - that nobody sees. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search …

A method of business segmentation examines the value associated with each customer. You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google's service: Furthermore, employ sufficient alignments …

Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times …

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Demographic is a term used in marketing to describe age, sex, There are many uses of demographics data. With the advent of video hosting sites, blogs, and real-time social media, Google has enhanced the search experience …

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. On-site optimization is all about publishing awesome stuff in the first place. Build a website migration team that includes …

The need for cognition personality characteristic identifies individuals who engage in and enjoy mental activities. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Choosing domain names includes more than …

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Google does everything in its power to reduce the …