Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. But it certainly can get as technical and detailed as you want to make it. Authority relates to the link profile of any …

Anchor text of external links affects ranking. Links with SEO focused anchor text needs to be relevant to the target page. How would you make that search engine understand your photograph of the best pen in the world? If you want to get high rankings, include your keyword on the …

Google provides refinement suggestions as the searcher is typing. Visual images often lead to more favorable attitudes toward the a Your website Does anyone know where I can find the best old rocking horse ? Incidentally, have you tried local organic veg boxes ? However you access the internet now, you may …

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page's design, even a slight detail may impact the user experience. Before …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or …

Some websites use pages with endless scrolling. Although Google can index these pages to some extend, is is better to have real web pages with pagination. Individual pages are much easier to parse. If you are using left hand navigation, you want to force Google to read the main content …

Good content takes time to plan, write and edit. Sometimes web spiders will not be able to see the entirety of your website (referred to as a search engine trap). As stimuli reach an individual's senses, short-term memory processes them. I'm on the lookout for an incredible FH Ayres rocking …

Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Try to keep page URLs short while still making …

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content - that nobody sees. Backlinks are commonly referred to as one of the top factors Google uses in deciding what sites to show in a search …

A method of business segmentation examines the value associated with each customer. You cannot afford to have a website which is unprepared for voice-search, and making real changes to your content creation strategy today can help to prepare you for the inevitable evolution of Google's service: Furthermore, employ sufficient alignments …

Knowing whom you are writing for is one of the best and most important copywriting tips anyone can give you. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times …

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Demographic is a term used in marketing to describe age, sex, There are many uses of demographics data. With the advent of video hosting sites, blogs, and real-time social media, Google has enhanced the search experience …

Google's mission is to organize the world's information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google's approval. On-site optimization is all about publishing awesome stuff in the first place. Build a website migration team that includes …

The need for cognition personality characteristic identifies individuals who engage in and enjoy mental activities. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Choosing domain names includes more than …

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. Google does everything in its power to reduce the …