Merry-go-rounds

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Enter one of your keywords into the search box of the search engine of your choice …

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Types of site changes brought on by link exchanges

Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are. You don't merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on …

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When your use of bounce rates becomes obsessive

Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google's algorithm should do the rest and reward your enthusiasm! This assumes, of course, that you've …

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Google ranking factors can be affected by forums

Keyword research is something that needs focus and attention. It's something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Advertising is a very important part of running any type of business. Do hairdressers like Lucy Hall maintain the …

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Let's follow CTR best practise

If your web developer tells you that the website is accessible from a mobile device, don't just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Recognizing intent will allow you to improve …

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Education is the best legacy when it comes to mobile search

This simplicity, so different from portal-like search engine sites, was a welcome relief for many. Kiting internet trends is one of the most exciting things search marketers do. If these 4xx errors are unexpected, fix them by redirecting these URLs or by updating the links to the URLs that return …

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Establish your position regarding conversion rates

The manner in which individuals store information further affects decisions, because it impacts recall. Inbound links refer to links on other websites which point to your website. Many small business owners balk at video marketing because they think that their business isn't "video worthy". But if lawyers and instant coffee …

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How I improved my URLs in one day

Industry leaders spend countless hours tracking trends. . Try putting into Google search terms related to your business, its products and services. When determining the value of a keyword topic it's important to understand what it will take to drive traffic for that keyword. As I walked into the room, I …

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The truth about metrics

SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Pictures garner attention more effectively than words. Cookieless domains are useful because …

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Emphasizing fast results by using LSI

Stay on top of your SEO strategy and make sure that it is up to date. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website's authority and you can get some referral traffic from these …

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Domain Name Options

We're starting to see another paradigm shift in SEO, the last major one being the changeover from desktop user-agent to mobile user-agent. Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while …

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Follow the best practices outlined herein for text links

Does that change how they see the product or whether they need to buy something else? Perform an inventory of the most important keywords relevant to your site and then try to combine some words or their parts. What's more; it's totally free! A lovely present would be one of …

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