Fortunately for web users, Google has released a series of updates, including Google Penguin, which eliminated spam-like backlink practices in favor of a more natural system of authority measurement. This does zilch for conversions or brand awareness, something I've learned during nearly two decades of studying both the art of …

SEO stands for "search engine optimization." That's a long phrase isn't it? It can seem scary, but it doesn't have it be. Outbound links to related pages help Google understand what your page is about. It also helps search engines understand that your page is a hub of quality information …

A growth marketer is the most effective when armed with knowledge of emerging information, whether it is about traffic opportunities or the industry or both. This data from pay-per-click advertisements will be useful in finding out search keywords, user preferences, and other helpful information. There are a lot of options …

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Since heading tags typically make text contained in them larger than normal text on the page, this …

Then, you can come up with a product for those individuals. We also recommend checking Google Tag Manager to take inventory of active scripts on your site. Search Engine Optimization (SEO) refers to the process of making a website more visible within search engine results pages. I'm not a big …

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site's rank. It's no longer a means of holding a high page rank, it's about bringing qualified traffic to your …

The integration tools located at the peak of the pyramid help the company's marketing team make certain all of the elements of the plan are consistent and effective. With over 6 websites online for every person on earth, you need to be ready to work if you want your site …

Although website traffic is different from converting traffic, it is still an indicator of your relative site visibility. One approach to avoiding thin content is to pay attention to page word count. Watching the trends of the wearable-computing category is helpful because they are the search umbrella (bucket) that jewelry …

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. But it certainly can get as technical and detailed as you want to make it. Authority relates to the link profile of any …

There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can't control. The "About Us" section is often the most overlooked aspect of a company's website. Often all the focus is put on your services or …

Crowdsourcing of creative work involves fans and can generate considerable buzz for a brand. The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. Try to keep page URLs short while still making …